How To Make The Internal Linking Structure Of Your Weblog Better
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Posted August 18, 2011 at 8:22 pm
Add Links to Error Pages: There isn't a person who is happy to see an error page and your audience is just like everyone else. It is possible for you to gain some benefit from your error pages by making them something positive for your audience. By converting your 404 error pages into something positive you will be able to take advantage of extra traffic that you can send to important sections of your blog. With WordPress, you will find it quite simple to change your 404 pages and include links. You simply need to modify the 404.php file with the content and links you want included. Your blog's error pages can be made to work for you, so you should never let them sit and go to waste. If your blog is serving a niche where people have questions that they want to be answered or if it offers a service where you receive high number of queries from the users, you should consider creating an FAQ page to answer their frequently asked questions. Of course if it will provide a better user experience, then that is good but also consider the increased links in your site. By do this, you will have another chance to place links with relevant keywords which will help with search engine optimization. If a particular page on your blog offers detailed answers to one of the popular questions, you can link to it from your FAQ page so that the users can navigate to this page. Make sure you're using your targeted keywords when framing the questions, and at the same time include the keywords in the anchor text when linking to the inner pages. An easy way to boost your page rank and create a strong internal linking structure is to cross link the important pages on your blog, even if these pages belong to a different group. Most people place these cross links toward the end of their posts, and you can always do it at the bottom near the footer. What you want to do is encourage people to keep reading from one post to the next. You need to try as much as possible to keep your bounce rates at rock bottom. Take care to get the internal linking plan as right as possible, and use these points to help with that. Actually, the positive SEO points you score will do their part in your rankings. You'll not only be able to drive better organic traffic to your blog, but even your visitors won't have any problem while navigating. |
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