The fate of any business organization is governed to a large extent by a strong relationship with its customers. If the customers are happy and continue to return for services, the company's chances of surviving bad economy improve significantly. Corporate gifts are an excellent way of maintaining good relationship with your clients. These gifts, which may cost the company a very small amount, will ensure that the customers remain satisfied, making it a good marketing strategy even in times of recession.

We've heard, again and again, that "it's dog eat dog" in the business world. Turns out, there are some places where this is actually true. In your industry, for example, it's just not enough to be making money. You have to be growing, too. If you're not growing, at least as fast as your marketplace is, then you're losing market share to someone else. It truly can be dog eat dog.